I Love Super Bowl Ads, But Not This One

Mariska... Uncut* I'll admit that I'm not into football.  But, what I do like about the Super Bowl are the commercials.  A past career as a Video Producer/Creative Director makes me appreciate really good marketing.  And, mostly, marketers bring their A-game to the Super Bowl.  After all, those ads are pricey. When I saw this ad, though, I didn't think it was funny. I don't know if I left my sense-of-humor at the door, or maybe I'm just getting my period.  The people who wrote this ad might think it was the latter. So, the producers/writers of this ad think that Pilates is girly. Obviously, I disagree. After all, Pilates was designed by a man, in part as rehab for soldiers. As a teacher, I've seen plenty of men struggle in a class and have observed my mentor taking a quarterback through a session. And many elite athletes include Pilates as part of their training, including some of those Super Bowl players from last night (rumor has it the Giants have Pilates apparatus in their training camp...) I wonder if any of the people who imagined this ad could hang in a Pilates class. I'd be happy to give them a private session. Consider the gauntlet thrown. What do you think of this ad? Stay hard core (and don't assume Pilates is easy), Mariska * Caution: Do not read Mariska...Uncut if you are prone to fainting spells, being offended, or taking yourself too seriously.  

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Posted in Fuse Pilates, Mariska...Uncut, Pilates for Men and tagged , , ,

All Comments (3)

  1. Clare says:

    Ugh, this is ridiculously obnoxious. I don’t understand why guys hate on the bad-asslieness of Fuse. My “feminine side” could kick their asses and have time left to bust out a few pushups Michelle Obama style.

  2. Allegra says:

    Even if it weren’t offensive and incorrect, the ad itself is not creative or funny in the least. It’s too bad that ad probably cost them in the hundreds of thousands. Think of all the fuse classes that the people who created the ad could buy themselves to get their butts into shape?!

  3. Joelle says:

    I was offended by this ad and so many others-apparently I was not alone. If there was a central theme to the super bowl commercials, it was sexism. Good call, M.